Unearthing Sustainable Growth Strategies
Welcome to
Sow & Bloom
A sustainable growth consultancy that provides the tools to community-rooted organizations to thrive with the same efficiency and innovation as the most successful for-profits—without losing their soul.
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Business Strategy & Operational Design
Design scalable business models and workflows that align with your mission and fuel long-term growth.
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Start-Up & Launch Readiness
Lay a solid foundation for launch with legal structuring, funding strategy, and systems built to scale.
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Brand Strategy & Market Positioning
Clarify your voice, define your audience, and position your brand to stand out and connect with purpose.
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Go-To-Market & Revenue Acceleration
Develop launch strategies, pricing models, and revenue streams that drive growth without compromise.
Our Mission
To help purpose-driven organizations sow purposeful strategies and cultivate operational clarity, enabling them to bloom into their fullest impact.
Our Vision
A thriving ecosystem of organizations grounded in purpose, operating in flow, and equipped to scale their impact without compromising their values.
Ogechi “Oge” Nwoko, MD, MBA
Founder & Principal Consultant
Ogechi Nwoko, MD, MBA, is an accomplished healthcare strategist, business development expert, and growth leader with a unique blend of medical and business expertise. She brings a wealth of experience in healthcare innovation, strategic partnerships, and market expansion, with a proven track record of driving sustainable growth for healthcare organizations.
Ogechi specializes in developing go-to-market strategies, managing strategic partnerships, and implementing innovative business solutions for digital health, Medicaid/Medicare models, and value-based care initiatives. She has led high-impact growth and partnership strategies at Better Life Partners, Atman Health, and Anthem Digital Care Delivery, where she spearheaded state expansion initiatives, negotiated payer contracts, and designed scalable healthcare solutions.
As a Subject Matter Expert for Tegus & AlphaSights, she provides strategic insights to investors on healthcare market trends, payer decision-making, and digital health innovation. Additionally, as a Mentor for Techstars, she advises startups on business models, fundraising, and go-to-market strategies.
Ogechi is a passionate advocate for healthcare equity, social justice, and innovation, contributing to initiatives such as STEM for Africa, MIT Hacking Racism and the Housing Justice League.
She holds an MD from Morehouse School of Medicine and an MBA from Georgia Institute of Technology’s Scheller College of Business, where she was awarded the Dean’s Innovation Fellowship. Ogechi’s dynamic leadership and ability to bridge healthcare and business make her a sought-after expert in driving innovation, strategic growth, and partnerships in the healthcare ecosystem.
Shannell “Edith” Smith, MBA
Founder & Principal Consultant
Shannell Smith, MBA is a strategic powerhouse, brand alchemist and seasoned growth architect with a track record of translating bold ideas into actionable business strategies. As the Founder and Principal Consultant of Sow & Bloom she helps nonprofit organizations operate with the discipline, innovation, and scalability of for-profit enterprises—without compromising their mission.
With a career spanning leading CPG brands and early-stage ventures, Shannell specializes in building strong brand foundations, unlocking new revenue models, and developing high-impact storytelling that resonates with communities, consumers, stakeholders and funders alike. She has built her reputation on deep consumer empathy, disruptive ideation, and an uncanny ability to turn audiences into believers.
She has spearheaded multimillion-dollar brand renovations, developed first-to-market innovations, and led culturally resonant storytelling campaigns that don’t just reach communities—they reflect them. Her approach is grounded in deep market insight, cross-functional leadership, and a clear focus on sustainable success.
In her work as a Brand Manager, Relationship Manager, and equity champion, she has spearheaded multimillion-dollar brand renovations, developed first-to-market innovations, and led culturally resonant storytelling campaigns that don’t just reach communities—they reflect them.
Shannell believes that the path to sustainable growth begins with meeting people where they are and where they aspire to be. It’s this philosophy that defines her consultancy’s approach: identifying, engaging, and activating the champions of your mission to power intentional, values-aligned growth.
Shannell holds an MBA from Georgia Institute of Technology’s Scheller College of Business, and dual bachelor's degrees in Mass Communications and African American Studies form California State University, Fresno.
Contact us
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