Sow and Bloom is…
A sustainable growth consultancy that provides the tools to community-rooted organizations to thrive with the same efficiency and innovation as the most successful for-profits—without losing their soul.
We do this by…
Tending the Soil, Not Just the Harvest
We don’t just drop off a toolkit—we show you how to use each tool to prepare the soil for long-term growth. By learning and applying the “keys” early, you clear out the weeds of inefficiency and plant systems that thrive with ease. These foundational practices remove the friction that stunts progress and allow your work to take root, grow strong, and bloom with purpose.
Enabling Growth Without Compromise
We help you secure the right resources early, so you’re positioned to scale without sacrificing your mission, values, or vision. Our process prioritizes integrity and intention—ensuring that growth never comes at the cost of who you are or what you stand for. Because real sustainability means never having to trade your purpose for access.
Shannell “Edith” Smith, MBA
Founder & Principal Consultant
Shannell Smith, MBA is a strategic powerhouse, brand alchemist and seasoned growth architect with a track record of translating bold ideas into actionable business strategies. As the Founder and Principal Consultant of Sow & Bloom she helps nonprofit organizations operate with the discipline, innovation, and scalability of for-profit enterprises—without compromising their mission.
With a career spanning leading CPG brands and early-stage ventures, Shannell specializes in building strong brand foundations, unlocking new revenue models, and developing high-impact storytelling that resonates with communities, consumers, stakeholders and funders alike. She has built her reputation on deep consumer empathy, disruptive ideation, and an uncanny ability to turn audiences into believers.
She has spearheaded multimillion-dollar brand renovations, developed first-to-market innovations, and led culturally resonant storytelling campaigns that don’t just reach communities—they reflect them. Her approach is grounded in deep market insight, cross-functional leadership, and a clear focus on sustainable success.
In her work as a Brand Manager, Relationship Manager, and equity champion, she has spearheaded multimillion-dollar brand renovations, developed first-to-market innovations, and led culturally resonant storytelling campaigns that don’t just reach communities—they reflect them.
Shannell believes that the path to sustainable growth begins with meeting people where they are and where they aspire to be. It’s this philosophy that defines her consultancy’s approach: identifying, engaging, and activating the champions of your mission to power intentional, values-aligned growth.
Shannell holds an MBA from Georgia Institute of Technology’s Scheller College of Business, and dual bachelor's degrees in Mass Communications and African American Studies form California State University, Fresno.
Ogechi “Oge” Nwoko, MD, MBA
Founder & Principal Consultant
Ogechi Nwoko, MD, MBA, is an accomplished healthcare strategist, business development expert, and growth leader with a unique blend of medical and business expertise. She brings a wealth of experience in healthcare innovation, strategic partnerships, and market expansion, with a proven track record of driving sustainable growth for healthcare organizations.
Ogechi specializes in developing go-to-market strategies, managing strategic partnerships, and implementing innovative business solutions for digital health, Medicaid/Medicare models, and value-based care initiatives. She has led high-impact growth and partnership strategies at Better Life Partners, Atman Health, and Anthem Digital Care Delivery, where she spearheaded state expansion initiatives, negotiated payer contracts, and designed scalable healthcare solutions.
As a Subject Matter Expert for Tegus & AlphaSights, she provides strategic insights to investors on healthcare market trends, payer decision-making, and digital health innovation. Additionally, as a Mentor for Techstars, she advises startups on business models, fundraising, and go-to-market strategies.
Ogechi is a passionate advocate for healthcare equity, social justice, and innovation, contributing to initiatives such as STEM for Africa, MIT Hacking Racism and the Housing Justice League.
She holds an MD from Morehouse School of Medicine and an MBA from Georgia Institute of Technology’s Scheller College of Business, where she was awarded the Dean’s Innovation Fellowship. Ogechi’s dynamic leadership and ability to bridge healthcare and business make her a sought-after expert in driving innovation, strategic growth, and partnerships in the healthcare ecosystem.
How Edith & Oge Became Sow & Bloom…
Sow & Bloom was born from a shared truth: The work we believe in deserves better beneficiaries.
Sow & Bloom was born from a shared truth: The work we believe in deserves to flourish.
After years of building innovative programs, strategies and brands inside large organizations, Shannell and Ogechi found themselves at a crossroads. They had delivered meaningful results—helping companies reach new audiences, drive impact, and grow—but often found that ideas rooted in long-term value, equity, or sustainability struggled to gain long-term traction. Success was too often defined by immediate economic return alone. Shannell & Ogechi realized that purpose will always be second profits when resources are in flux.
They also saw a growing need in the nonprofit sector—where powerful missions are often held back by underinvestment, operational strain, and a dependence on grant cycles that limit sustainability. With deep experience in the for-profit world, Shannell and Ogechi set out to bridge the gap: helping mission-driven organizations build resilient strategies, scalable infrastructure, and more sustainable growth.
Shannell, a creative powerhouse in brand storytelling, community engagement, and consumer behavior, had helped legacy brands authentically connect with audiences they didn’t always understand. Ogechi, a systems thinker and strategist in healthcare innovation and partnerships, had led cross-sector initiatives that expanded access to care for underserved communities.
One moved through metaphor and momentum. The other through mechanics and models. Art and science. Head and heart. Vision and infrastructure.
Together, they shared a belief: Access to sustainability and scale, should not cost you your vision, your purpose or your integrity.
That belief became a blueprint. That blueprint became Sow & Bloom—a consultancy that helps purpose-led teams root deeply, grow wisely, and bloom fully.
Because when strategy is aligned with purpose, the impact doesn’t just grow—it thrives.
Our Mission
To help purpose-driven organizations sow purposeful strategies and cultivate operational clarity, enabling them to bloom into their fullest impact.
Our Vision
A thriving ecosystem of organizations grounded in purpose, operating in flow, and equipped to scale their impact without compromising their values.
Our Core Values
Abundance Mindset
We believe there’s enough sunlight for us all to thrive.
Liberation Through Infrastructure
Systems should empower, not restrict. We design workflows that set you free.
Creative Cultivation
Innovation is the nutrient that helps bold ideas grow.
Intentional Growth
We plant with purpose, ensuring every initiative is aligned with long-term sustainability.
Rooted in Purpose
We align strategy with the soul of your mission.
Contact us
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